Wednesday 4 April 2018

What is ON Page SEO and how to improve your on page?

On- Page SEO is method of improving individual webpages in order to rank high and get more accurate traffic on your site. On-page is about both content and html which can be optimized. And Off-Page techniques are just opposite which dedicate to backlinks.

The following technique under On-page are : -
#1 Meta Tags
If you want to rank better on web crawler, go for Google or Bing.  A standout amongst the most crucial part is the meta tags of your pages.
Meta Tags are small of text that describe a page’s content, but only in the page’s code. Meta tag helps in SEO a lot, but not every one of them and not constantly. One of the objectives of this page is to clarify which meta tags help you to get good rank.


a) Meta Title:
As you already knew every page on your site has a title that reflects the terms you expect that page will be found after. You can select a title using your keyword Coming on to your meta title tag, it looks very simple and you may find fake blogs of Narendra Modi on Google.
b) Meta Description:
Also, I found that there is no meta description added to your Website home page, and Google has by default picked a few lines from your blog page as an intro to your blog. This makes your page look outdated. So, add an attractive meta description containing the keywords or you can say the search terms which people are using the most.

Advantage of having meta description:
·         The Meta Description helps the Google (any search engine) to outrank the pages which contain similar or exact keywords to provide users the accurate results.
·         Meta Descriptions helps users to get the idea about your website or blog page.
So, I would recommend you to add unique meta descriptions on your blog page.
#2 Page Speed
The second thing I observed is that currently, the page speed of your blog is very slow. As you can see below in the snapshots, it is showing 59 out of 100. And, it should 70 or above.
Page speed means to what loading time it takes for your browser to get the main byte of information from the web server. Quicker the page speed, better the page rank, conversions, and the perception of your brand will be. A good page speed is better for website promotion.

No doubt, speeding up your website is a daunting task to rank well with Google, as well as to keep your primary concern benefits high. So here, I’m sharing 10 things you can do to spare a few seconds of your page speed and appreciate higher benefits to boot;
·         Decrease server response time
·         Minimize HTTP Requests
·         Enable browser caching
·         Optimize images
·         Reduce Redirects
·         Decrease the number of plugins you use on your site
#3 Execute Href Language Tags to Your website
As your website deals with both Hindi and English languages, you should execute HREF language tags. This tag was introduced in December 2011 by Google, the hreflang tag permits you to show web search tools what the relationship is between website pages in alternating languages. It is helpful when you’ve created content that is definite to a local audience. The href language tags contain a two-letter language code that specifies the language of the linked document.
Href language tag
Hreflang tags are crucial as they trim down some of the worries that site owners face with the duplicate content.
#4 Optimize the Images of your Website
Web pages  shouldn’t just contain text, you ought to incorporate pictures that clarify your content. But, search engines don’t simply search for images. Or maybe, they search for images with ‘alt text’. Image optimization is really an important factor to consider in SEO.
Currently, your blog images are not properly optimized, please have a look on below snapshot:

As search engines can’t “see” images the same way people can, an image’s ‘alt text’ lets them know what a picture is about – which eventually helps those pictures be found in a search. Alt text improves for a user experience, as it’ll showcase inside the image container when an image can’t be found or showed and can enhance availability for people with poor vision who are using screen readers.
#5 Use Heading Tags in your Website
Writing a content for your website or blog page is not just enough. It should be readable as well as SEO-friendly. Headings structure the whole page, so you ought to use headings. Headings help Google to grab the main topics of a long post and thusly can help in your ranking. If you want your audience to find their way in your articles, then you must use subheadings. If you are hoping to upgrade your site with SEO, it is vital for you to get your H1 and H2 heading tags right.
Appropriate Use of H1, H2, H3, H4, H5, H6 heading components is important for highlighting the content within your web document.


The primary reason for header tags is to deliver a reader-friendly content. Arrangement by the method for various heading styles would empower the reader to follow the flow of the article and understand it in a better way.

#6 Internal Linking
Internal linking should be an imperative concern for all website owners. Not only can readers and visitors click such links to find further content on your website, Google watches them as well. In short, internal linking between your posts and your pages will enhance both your SEO (Search Engine Optimization) efforts and, at the same time, the overall user experience of your website.
This will prompt algorithm of Google to highlight your content before others when your audience looks for articles that feature the detailed keyword.
#7 Sitemap
A Sitemap is an XML/html file that is full of your individual webpage's URLs. It's like an archive of every webpage in your website. This file should be easily discoverable in your site in order for search engine crawlers to stumble upon it. It work as a Index page of book.

#8 Robots.txt
A robots.txt file is a file is like a guide around your yard. This guide let you see through and others are built to keep everything out. The robots.txt file will place at root of your website and indicates the parts of your website you do or don't want web crawlers to see or access. Generate effective robots.txt files that help ensure Google and other search engines are crawling and indexing your site properly. You use article to get more information about it.

#8 URL Structure
Your URL should contain keywords using by website for better performance. The location of these keywords can also be a major influence. You can watch here example http://www.iworldinfotech.in/search-engine-optimization.html. Using SEO friendly URL play a crucial role in your website promotion.
  
Conclusion
With these amazing 8 SEO advice, I am sure that your Website will get higher rankings in the SERPS with increased web traffic, and top customer conversion rates.
 Note: Get professional SEO Service in Bangalore and also Website Designing.

Email     : info@iworldinfotech.co.in

6 comments:

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