Designing the best logo for your business

A great logo doesn’t come off that easy; it requires a mix of passion, creativity, and top-notch design skills.

Do you believe that you have got it all inside, then let’s get you started, shall we?

First thing first, what is a logo?

“A logo is a small copyrighted symbol for an organization to tell the people about its working domain.”

Now, why a logo is required?

A logo isn’t just a graphic designer playing with various fonts and fancy colors, it’s a work of art! (Read about the difference between UI and UX to understand it better)

And if your designer lacks there, trust me, your logo is very likely to fail in the market.

A logo should be like which explain business in good form. A logo is your first and foremost impression on your target audience and, you surely wouldn’t want yourself to be lined up with the mediocre businesses within their mindsets.

A logo has the capability to change the perception of a person towards your business, either it can make you top their list of businesses to deal with or it can make you the target of their regressive after-office frustration.

Think of how easily you get imprinted with the logo of Adidas, Nike, Dell, etc. When someone mentions their name.

That’s the power of logo; it can keep you alive within their memories even after you are dead for like 50 years or more e.g. the creepy picture of that guy from KFC on your favorite chicken wings.

Though it looks annoying to put a picture of a person as a logo and I wouldn’t recommend it because of unnecessary narcissistic attire it awards to the same but hey, who cares, it is KFC, right? And we would still go for it.

So, coming back to the point, there are who’s and who’s of the companies out there that can be guessed by looking at their logo just for a fraction of second even by an eighth grader.

So, let’s get on with the detailed description of how to get there and what’s so fuss about an awesome logo anyway? Read on to find out.

Seven Tips to Design an Appropriate Logo for My Business

1. Target the Targeted Audience:

2. Know Your Competition Better.

3. Know the Struggle. Remember the Pain.

4. Be Unique, Clever and Versatile

5. Use Lots of Colors

6. Make Your Logo Light, Flexible and Talkative.

7. Pen, Paper, and Nostalgia

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