On- Page SEO is method
of improving individual webpages in order to rank high and get more accurate
traffic on your site. On-page is about both content and html which can be
optimized. And Off-Page techniques are just opposite which dedicate to
backlinks.
The following technique
under On-page are : -
#1 Meta Tags
If
you want to rank better on web crawler, go for Google or Bing. A standout
amongst the most crucial part is the meta tags of your pages.
Meta
Tags are small of text that describe a page’s content, but only in the page’s
code. Meta tag helps in SEO a lot, but not every one of them and not
constantly. One of the objectives of this page is to clarify which meta tags
help you to get good rank.
a)
Meta Title:
As
you already knew every page on your site has a title that reflects the terms
you expect that page will be found after. You can select a title using your
keyword Coming on to your meta title tag, it looks very simple and you may find
fake blogs of Narendra Modi on Google.
b)
Meta Description:
Also,
I found that there is no meta description added to your Website home page, and
Google has by default picked a few lines from your blog page as an intro to
your blog. This makes your page look outdated. So, add an attractive meta
description containing the keywords or you can say the search terms which
people are using the most.
Advantage
of having meta description:
·
The Meta Description helps the
Google (any search engine) to outrank the pages which contain similar or exact
keywords to provide users the accurate results.
·
Meta Descriptions helps users to
get the idea about your website or blog page.
So,
I would recommend you to add unique meta descriptions on your blog page.
#2 Page Speed
The
second thing I observed is that currently, the page speed of your blog is very
slow. As you can see below in the snapshots, it is showing 59 out of 100.
And, it should 70 or above.
Page
speed means to what loading time it takes for your browser to get the main byte
of information from the web server. Quicker the page speed, better the page
rank, conversions, and the perception of your brand will be. A good page speed
is better for website promotion.
No
doubt, speeding up your website is a daunting task to rank well with Google, as
well as to keep your primary concern benefits high. So here, I’m sharing 10
things you can do to spare a few seconds of your page speed and appreciate
higher benefits to boot;
·
Decrease server response time
·
Minimize HTTP Requests
·
Enable browser caching
·
Optimize images
·
Reduce Redirects
·
Decrease the number of plugins
you use on your site
#3 Execute Href Language
Tags to Your website
As
your website deals with both Hindi and English languages, you should execute
HREF language tags. This tag was introduced in December 2011 by Google, the
hreflang tag permits you to show web search tools what the relationship is
between website pages in alternating languages. It is helpful when you’ve
created content that is definite to a local audience. The href language tags
contain a two-letter
language code that specifies the language of the linked document.
Hreflang
tags are crucial as they trim down some of the worries that site owners face
with the duplicate content.
#4 Optimize the Images
of your Website
Web
pages shouldn’t just contain text, you ought to incorporate pictures that
clarify your content. But, search engines don’t simply search for images. Or
maybe, they search for images with ‘alt text’. Image
optimization is really an important factor to consider in SEO.
Currently,
your blog images are not properly optimized, please have a look on below
snapshot:
As
search engines can’t “see” images the same way people can, an image’s ‘alt
text’ lets them know what a picture is about – which eventually helps those
pictures be found in a search. Alt text improves for a user experience, as
it’ll showcase inside the image container when an image can’t be found or
showed and can enhance availability for people with poor vision who are using
screen readers.
#5 Use Heading Tags in
your Website
Writing
a content for your website or blog page is not just enough. It should be
readable as well as SEO-friendly. Headings structure the whole page, so you
ought to use headings. Headings help Google to grab the main topics of a long
post and thusly can help in your ranking. If you want your audience to find
their way in your articles, then you must use subheadings. If you are hoping to
upgrade your site with SEO, it is vital for you to get your H1 and H2 heading
tags right.
Appropriate
Use of H1, H2, H3, H4, H5, H6 heading components is important for highlighting
the content within your web document.
The
primary reason for header tags is to deliver a reader-friendly content.
Arrangement by the method for various heading styles would empower the reader
to follow the flow of the article and understand it in a better way.
#6 Internal Linking
Internal
linking should be an imperative concern for all website owners. Not only can
readers and visitors click such links to find further content on your website,
Google watches them as well. In short, internal linking between your posts and
your pages will enhance both your SEO (Search Engine Optimization) efforts and,
at the same time, the overall user experience of your website.
This
will prompt algorithm of Google to highlight your content before others when
your audience looks for articles that feature the detailed keyword.
#7 Sitemap
A Sitemap
is an XML/html file that is full of your individual webpage's URLs. It's like
an archive of every webpage in your website. This file should be easily
discoverable in your site in order for search engine crawlers to stumble upon
it. It work as a Index page of book.
#8 Robots.txt
A robots.txt
file is a file is like a guide around your yard. This guide let you see
through and others are built to keep everything out. The robots.txt file
will place at root of your website and indicates the parts of your website you
do or don't want web crawlers to see or access. Generate effective robots.txt
files that help ensure Google and other search engines are crawling and
indexing your site properly. You use article to get more information about it.
#8 URL Structure
Conclusion
With
these amazing 8 SEO advice, I am sure that your Website will get higher
rankings in the SERPS with increased web traffic, and top customer conversion
rates.
