Competitive Intelligence to find right data

Tip #1: Check the Analytics

Some information about your competitors is public knowledge. Other information might be a little more difficult to get hold of, and businesses try to keep analytics on that list.  However, if you get to look at some of the numbers, important things to look at include:

•             Keyword Success

•             Conversion Rates

•             The success of Individual Product Lines

Tip #2: Look for New Products

You can’t stay ahead of a competitor without knowing what their latest offering is. As new products are released, keep yourself up to date and see what you can do to one-up the competition. Sometimes it is all about adding a new feature or two that a competitor doesn’t have as the reason for releasing a product a little later.

Tip #3: Watch Promotions

It is easy as joining a free mailing list. Now you have access to every sale or promotion a competitor runs. Run better sales at the same time, similar sales when your competitor is between sales, or try to anticipate the next promotion based on recent history—and then get ahead of the game. It is good option to promote your business online because today’s human life quite depends on their mobile phone laptop and etc for searching online product and services rather than of traditionally. Online marketing helps you a lot.

Tip #4: Watch the News

You can set a Google alert for any news on your main competitors. If anything negative happens that you can capitalize on, you will be ready to do so at a moment’s notice. If a competitor does something game-changing, you can react immediately, even if that means heading back to the drawing board.

The fact is that your competition is probably seeking intelligence on your company. If you are not playing the game as well, you are far more likely to lose. Hopefully, you now have what you need to get some competitive intelligence started up if this was not already something you do.